Search Engine Optimization

Getting indexed by Google can be a pain, but getting highly placed rankings for specific keywords seems to be the nut that not many web developers without SEO (search engine optimization) experience or SEO training can crack.

Choosing the right keywords to base your site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it’s better to be a little more specific and focus on niche keywords relating to your product or service. As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords. Other considerations are URL naming and keyword density.

Of course SEO is not easy or every commercial site would flip in and out of the top rankings everyday. It takes a lot of effort and precise objectives to execute the right SEO strategy.