Revenue Modeling

Whether a company is basing revenue on advertising or e-commerce, a plan and model needs to be created that is consistent with the overall business plan. With over 15 years internet revenue experience creating the aforementioned models for sites like AARP, Prevention, FHM, Marvel, ThirdAge, YourTango, Beliefnet, Guideposts and other prominent sites our team can help your company to create a viable revenue model.

Revenue models should consider the other site and business components such as the navigation, design, infrastructure, traffic and consumer or business functionality.

The days of web sites or mobile apps are virtual cash cows are long over. A tight, sophisticated model is mandatory. If advertising based revenue is the plan, then the ads must be aligned with industry standards issued by the IAB (Internet Advertising Bureau). If selling goods or services online is the objective, and then similar standards apply.

Our modeling techniques help companies to achieve their revenue goals while providing the flexibility to make adjustments along the way.

Whether it is banner ads, mobile ads, DSPs, ad networks or the latest new idea our team will be able to answer your questions and make the proper recommendations.