
When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include Mobile Web sites, mobile applications, mobile messaging, and mobile video, all of which can be integrated into the interactive campaigns previously described. Each channel can link to additional mobile content or channels, as well as to complementing traditional media. Mobile provides a powerful instant and interactive response path, such as consumers sending a keyword to a short code via SMS, or registering on a Mobile Web site.
Mobile applications can also allow for location based notifications such as nearby stores or theaters. Creating a mobile site and strategy will complement other media, and it will soon replace some of those media. We will guide you from start to finish and help you to get your mobile strategy on the road to success. The link below will provide you with the Mobile Advertising Guidelines.