Media

Magazines are rethinking their businesses with some form of digital in their future, digital companies are starting TV networks, albeit online, and some digital companies are starting magazines. Many digital companies are launching ad networks and some ad agencies are buying media companies. Some media companies have bought ad agencies and then sold them. Sounds confusing because it is.

The media world is not for the faint of heart which is why companies must hire experts to guide them.

Social Media is the new search. If that seems like hyperbole or wishful thinking on behalf of those publishers bruised and battered by a Google algorithm, then consider that USA Today’s Web site gets more referrals from social networks than search, as does CNN.com (source: Compete, April 2010).

Huffington Post gets slightly more referrals from Facebook than from Google and has seen its traffic grow much faster than any other online news source, including the New York Times. Companies need much more than a Facebook page or a few tweets to succeed today. This medium is growing in size and complexity as we speak.

Guidance to help you achieve specific goals is the rule of the day.