A true internet pioneer, Paul DeBraccio brings over 20 years on-line and offline advertising and media experience to Interevco.

Paul developed and placed ad campaigns for AT&T, Miller Beer, Atari, The Gap, Oil of Olay and Dunkin Donuts before entering the magazine business and leading sales teams at Omni, Hachette-Filipacchi, Rolling Stone, and Condé Nast.

Paul spent the mid-1990's building the advertising, marketing, and PR teams at one of the internet's greatest success stories: GeoCities, which was subsequently sold to Yahoo! for almost $3 billion. As Vice President of Sales, Paul then built Tripod's sales team, setting the stage for the company's sale to Lycos for $58 million. Prior to founding Interevco, Paul increased the revenue at Uproar that drove their successful NASDAQ IPO.

Paul holds an MBA from New York University's Stern School of Business and a BA from CUNY's Bernard Baruch College. An active member of the New York New Media Association and Internet Oldtimer's List, Paul is also the founder of the IDB, a social organization for internet industry pioneers.

He has also written for and been featured in many advertising publications such as Adweek, Mediapost (Top 50 People in Internet Advertising), Iconocast, Revolution and NY Times.

Let Paul show YOU the way to business success: email Paul or 212.696.5893.

Robert Lutsky is a 14-year veteran of advertising, media sales and direct marketing. In the late 90's Robert joined Flycast Network as their first NY Sales Director. He established the NY office, helped build the sales team and drive revenues towards a successful IPO. Flycast was subsequently acquired by CMGI in 1999 in a stock transaction valued at $2.5B.

Prior to this, Robert spent 10 years in special interest media with Ziff-Davis Publishing, and CMP Media where he sold for such publications as PC Week, Computer Shopper and Computer Retail Week.

While at Ziff Robert also worked with top accounts in a corporate sales position and was key in launching PC Sources magazine (to date the largest ad folio of any launch with 417 advertising pages).

Between his years at Ziff Davis and CMP, Robert worked on the client side as Director of Advertising at Global Computer Supplies (NYSE symbol SYS). While at Global, Robert ran a magazine advertising program and launched a successful catalog, "Global Traveler" in partnership with US Airways.

Prior to joining Interevco, Robert was Director of Client Services at Poindexter Systems, an Applications Solutions Provider that offers online marketers next generation optimization capabilities.

Let Robert show YOU the way to business success: email Robert or 212.696.1567.

Ari Blech brings a unique perspective to his sales and consulting work, having been both a Director of Marketing and an award-winning copywriter.

Ari began his career writing for clients including the Ms. Foundation, Scholastic, and Morgan Stanley, and his work has appeared in several popular magazines, including Wired and Rolling Stone.

He spent the early 1990's at IDT (NYSE: IDT), a leading provider of international and domestic long-distance telephone service, Internet access, and global Internet telephony services. There he managed a $10 million newspaper budget, and oversaw sales and marketing program online that achieved a tenfold return on investment.

In his last six months with the company, he was also in charge of launching Net2Phone (NASDAQ: NTOP) as a separate brand. It went on to become the leading player in Internet telephony, and has attracted strategic partners and investors including Liberty Media, AT&T, and AOL Time Warner.

Ari spent the next 6 years in online sales, winning numerous awards as a leading producer at both Tripod and Lycos.

Prior to joining Interevco, Ari was a Director of Sales for Engage.

Let Ari show YOU the way to business success: email Ari or 212.696.9157